THE WEB DESIGN PROCESS
Throughout each stage of the design process, we will work with you one-on-one to produce a website tailored to your exact business needs. This section will provide you with a detailed explanation of how we go about producing successful websites for our clients.
Planning
First, we meet with you to determine the type of website you want to produce and assess your specific business requirements. Do you want to produce a site to promote your company's services? Do you want to launch an online ecommerce site to sell your products online? Or, do you want to redesign an existing site? We discuss the details with you and provide you with a proposal to give you a clear idea of how we would approach producing your website as well as the specific services and costs involved.
Your Website's Content
Next, we look at what existing content you have to feature on your website. You will need to provide us with the specific copy for each section of your website as well as your logo graphics, photos, and any other materials. If you do not have alot of photos for your website, we can help source out any additional photographic images needed.
Web Design Strategy
Now we begin designing the look of the website, creating a design that is consistent with your existing brand strategy. Once we have some example pages to show you, we will upload them to the internet for you to preview. Then, we discuss any needed edits and make revisions.
Production
Once the design of the site is finalized, we can move on to create all of the pages in your website. This stage of the process involves typesetting your copy, resizing and adding your photos, creating graphics and animations, adding information to your pages for search engines, etc. Once all of the pages are built, we again upload the web pages for you to proof. After you have had a chance to go over all of the pages, we discuss any edits or last minute adjustments that are needed and then move on to testing.
Launching Your Website
With all of the pages built and finalized, we then test your pages on various different computer platforms to ensure that the website looks and works consistently on all computers. Once testing is completed, we are ready to launch your website.
Google Analytics
Daylight will install and monitor your website's traffic using Google's Web Analytics software. Daylight is able to provide you with monthly traffic reports, providing you with detailed information on who is visiting your website. These reports will give you statistics on different aspects of your website traffic such as where the visitors are from, the total daily visits for the site, how visitors find your site (i.e.-google), and which pages people are visiting the most.
Web Marketing
Once the new website is finalized in terms of both design and coding, Daylight Media will help you implement an ongoing web marketing plan for your website. First, we identify the best keywords to target based on your industry and your company's specific products and/or services. Then, we optimize all of the web pages in your site for major search engines such as Google, focusing on your company's specific target keywords. This will allow us to filter the traffic to your site by attracting a larger percentage of potential new customers. In addition to optimizing your website, Daylight will also implement other web marketing techniques to increase the visibility of your company on the internet.
Please visit our web design services page for more information on how we can develop an effective website for your company.
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