DAYLIGHT MEDIA
Privacy Policy
(California Residents/CCPA)
daylightmedia.com/privacy-policy
Effective Date: September 26, 2025
Last Updated on: September 26, 2025
This Privacy Policy describes how QCODE SALES, LLC d/b/a DAYLIGHT MEDIA and its subsidiaries, affiliates, and related entities (collectively, "Company," "we," or "us") collect and process personal information about our consumers who reside in California. The California Consumer Privacy Act ("CCPA") requires us to provide our California consumers with a privacy policy that contains a comprehensive description of our online and offline practices regarding our collection, use, sale, sharing, and retention of their personal information, along with a description of the rights they have regarding their personal information. This Privacy Policy provides the information the CCPA requires, together with other useful information regarding our collection and use of personal information. Any terms defined in the CCPA have the same meaning when used in this policy.
This Privacy Policy does not apply to our collection and use of personal information from residents outside of California. Consumers residing in other locations should see our general privacy notice at: daylightmedia.com/privacy-policy.
Personal Information Collected
We collect and use information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household ("personal information"). Personal information does not include:
Publicly available information, including from government records, through widely distributed media, or that the consumer made publicly available without restricting it to a specific audience.
Lawfully obtained, truthful information that is a matter of public concern.
Deidentified or aggregated consumer information.
Information excluded from the CCPA's scope, like:
health or medical information covered by the Health Insurance Portability and Accountability Act (HIPAA) and the California Confidentiality of Medical Information Act (CMIA), clinical trial data, or other qualifying research data; or
personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FCRA), the Gramm-Leach-Bliley Act (GLBA), California Financial Information Privacy Act (FIPA), and the Driver's Privacy Protection Act.
Personal Information Categories Chart
The chart below identifies which categories of personal information we collected from our consumers within the last 12 months and the expected retention period.
| Category | Examples | Collected | Retention Period |
|---|---|---|---|
| A. Identifiers. | A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, or other similar identifiers. | YES | To the extent permitted by law, we retain this information indefinitely until we receive a request that it be deleted |
| B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) (“California Customer Records”). | A name . Some personal information included in this category may overlap with other categories. |
YES | To the extent permitted by law, we retain this information indefinitely until we receive a request that it be deleted |
| C. Protected classification characteristics under California or federal law (“Protected Classes”). | Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, reproductive health decisionmaking, military and veteran status, or genetic information (including familial genetic information). | NO | N/A |
| D. Commercial information. | Records of personal property, products, or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | NO | N/A |
| E. Biometric information. | Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. | NO | N/A |
| F. Internet or other similar network activity. | Activity on our websites, mobile apps, or other digital systems, such as internet browsing history, search history, system usage, electronic communications with us, postings on our social media sites. | YES | To the extent permitted by law, we retain this information indefinitely until we receive a request that it be deleted |
| G. Geolocation data. | Physical location or movements, such as the time and physical location related to use of our internet website, application, or device, and GPS location data from mobile devices of consumers who visit our websites or use our mobile apps. | NO | N/A |
| H. Sensory data. | Audio, electronic, visual, thermal, olfactory, or similar information, including customer service call monitoring and store video surveillance. | NO | N/A |
| I. Professional or employment-related information. | Current or past job history. | NO | N/A |
| J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)) (“FERPA Information”). | Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. | NO | N/A |
| K. Inferences drawn from other personal information. | Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. | NO | N/A |
| L. Sensitive personal information. | Further identified in the chart below. | NO | N/A |
Sensitive Personal Information Categories Chart
Sensitive personal information is a subtype of personal information consisting of the specific information categories listed in the chart below. Importantly, the CCPA only treats this information as sensitive personal information when we collect or use it to infer characteristics about a consumer.
The chart below identifies which sensitive personal information categories, if any, we have collected from consumers to infer characteristics about them in the last 12 months.
| Sensitive Personal Information Category | Collected to Infer Characteristics? | Retention Period |
|---|---|---|
| L.1. Government identifiers, such as your Social Security number (SSN), driver's license, state identification card, or passport number. | NO | N/A |
| L.2. Complete account access credentials, such as usernames, account logins, account numbers, or card numbers combined with required access/security code or password. | NO | N/A |
| L.3. Precise geolocation, such as physical store visits or physical locations when visiting websites or using mobile apps. | NO | N/A |
| L.4. Racial or ethnic origin. | NO | N/A |
| L.5. Citizenship or immigration status. | NO | N/A |
| L.6. Religious or philosophical beliefs. | NO | N/A |
| L.7. Union membership. | NO | N/A |
| L.8. Mail, email, or text messages not directed to the Company. | NO | N/A |
| L.9. Genetic data. | NO | N/A |
| L.10. Neural Data, such as information generated by measuring a consumer's central or peripheral nervous system's activity that is not inferred from nonneural information. | NO | N/A |
| L.11. Unique identifying biometric information. | NO | N/A |
| L.12. Health information. | NO | N/A |
| L.13. Sex life or sexual orientation information. | NO | N/A |
Sources of Personal Information
We obtain the categories of personal information listed above from the following categories of sources:
Directly from you, such as from the forms or other information you provide to the Company.
Indirectly from you, such as from your interactions with the Company's websites, mobile applications, social media platforms.
From our service providers, such as customer service support providers, data analytics providers, data brokers, and advertising networks.
Inferences generated by the Company's or our service providers' computer systems.
How We Use Personal Information
Personal Information Collection, Use, and Disclosure Purposes
We may use and disclose the personal information we collect to advance the Company's business and commercial purposes, specifically to:
Develop, offer, and provide you with our products and services.
Fulfil the purposes for which you provided your personal information or that were described to you at collection, and as the CCPA otherwise permits.
Notify you about changes to our products or services.
Comply with all applicable laws and regulations, and
Respond to law enforcement requests and as required by applicable law or court order.
Sensitive Personal Information Use and Disclosure Purposes
We do not collect, use or disclose sensitive personal information.
Additional Categories or Other Purposes
We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice. If required by law, we will also seek your consent before using your personal information for a new or unrelated purpose.
We may collect, process, and disclose aggregated or deidentified consumer information for any purpose, without restriction. When we collect, process, or disclose aggregated or deidentified consumer information, we will maintain and use it in deidentified form and will not to attempt to reidentify the information, except to determine whether our deidentification processes satisfies any applicable legal requirements.
Disclosing, Selling, or Sharing Personal Information
Business Purpose Disclosures
We do not disclose the personal information we collect to third parties.
Selling or Sharing Personal Information
We do not sell your personal information.
Your Rights and Choices
If you are a California resident, the CCPA grants you the following rights regarding your personal information:
Right to Know and Data Portability Requests
You have the right to request that we disclose certain information to you about our collection and use of your personal information (the "right to know"), including the specific pieces of personal information we have collected about you (a "data portability request"). Our response will cover the 12-month period preceding the request, although we will honor requests to cover a longer period that do not extend past September 23, 2025, unless doing so would be impossible or involves disproportionate effort. You may make exercise your right to know twice within in any 12-month period. Once we receive your request and confirm your identity (see How to Exercise Your Rights), we will disclose to you:
The categories of:
personal information we collected about you; and
sources from which we collected your personal information.
The business or commercial purpose for collecting your personal information and, if applicable, selling or sharing your personal information.
If applicable, the categories of persons, including third parties, to whom we disclosed your personal information, including separate disclosures identifying the categories of your personal information that we:
disclosed for a business purpose to each category of persons; and
sold or shared to each category of third parties.
When your right to know submission includes a data portability request, a copy of your personal information subject to any permitted redactions.
For more on exercising this right, see Exercising the Rights to Know, Delete, or Correct.
Right to Delete and Right to Correct
You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions and limitations (the "right to delete"). Once we receive your request and confirm your identity, we will delete your personal information from our systems unless an exception allows us to retain it. We will also notify our service providers to take appropriate action.
You also have the right to request correction of personal information we maintain about you that you believe is inaccurate (the "right to correct"). We may require you to provide documentation, if needed, to confirm your identity and support your claim that the information is inaccurate. Unless an exception applies, we will correct personal information that our review determines is inaccurate and notify our service providers to take appropriate action.
For more on exercising these rights, see Exercising the Rights to Know, Delete, or Correct.
Right to Limit Sensitive Personal Information Use and Disclosure to Permitted SPI Purposes
You have a right to ask businesses that use or disclose your sensitive personal information to limit those actions to just the CCPA's Permitted SPI Purposes (the "right to limit"). As we do not use or disclose sensitive personal information, we do not currently provide these consumer rights.
Personal Information Sales or Sharing Opt-Out and Opt-In Rights
You have the right to request that businesses stop selling or sharing your personal information at any time (the "right to opt-out"), including through a user-enabled opt-out preference signal. Similarly, the CCPA prohibits businesses from selling or sharing the personal information of consumers it actually knows are under 16 years old without first obtaining consent from consumers who are between 13 and 15 years old or the consumer's parent or guardian for consumers under age 13 (the "right to opt-in")
As we do not sell or share consumers' personal data, we do not currently provide these consumer rights.
Right to Non-Discrimination
You have the right not to be discriminated or retaliated against for exercising any of your privacy rights under the CCPA.
How to Exercise Your Rights
Exercising the Rights to Know, Delete, or Correct
To exercise the right to know, data portability, delete, or correct described above, please submit a verifiable request to us by either:
Emailing us at info@daylightmedia.com.
Mailing us at 3130 Wilshire Blvd., Suite 600, Santa Monica, CA 90403.
Sending us a message on our online form here.
Please describe your request with sufficient detail so we can properly understand, evaluate, and respond to it. You or your authorized agent may only submit a request to know, including for data portability, twice within a 12-month period.
Exercising the Right to Limit or Opt-Out
You can submit your request to limit or opt-out through:
Emailing us at info@daylightmedia.com.
Mailing us at 3130 Wilshire Blvd., Suite 600, Santa Monica, CA 90403.
Sending us a message on our online form here.
Verification Process and Authorized Agents
Only you, or someone legally authorized to act on your behalf, may make a request to know, delete, or correct related to your personal information. We may request specific information from you or your authorized representative to confirm your or their identity before we can process your right to know, delete, or correct your personal information.
We cannot respond to your request to know, delete, or correct if we cannot verify your identity or authority to make the request and confirm the personal information relating to you. We will only use personal information provided in the request to verify the requestor's identity or authority to make the request.
For requests to limit or opt-out, we ask for the information necessary to complete the request, which may include, for example, the consumer's name, email address, or account username.
Responding to Your Requests to Know, Delete, or Correct
We will confirm receipt of your request within ten business days. If you do not receive confirmation within the ten-day timeframe, please contact info@qcodemedia.com.
We endeavor to substantively respond to a verifiable request within 45 days of its receipt. If we require more time (up to another 45 days), we will inform you of the reason and extension period in writing. We will deliver our written response to your verified email address. Our substantive response will tell you whether or not we have complied with your request. If we cannot comply with your request in whole or in part, we will explain the reason, subject to any legal or regulatory restrictions. Applicable law may allow or require us to refuse to provide you with access to some or all of the personal information that we hold about you, or we may have destroyed, deleted, or made your personal information anonymous in compliance with our record retention policies and obligations.
Any disclosures we provide will cover information for the 12-month period preceding the request's receipt date. We will consider requests to provide a longer disclosure period that do not extend past September 23, 2025, unless providing the longer timeframe would be impossible or involves disproportionate effort.
For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your verifiable request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Response and Timing on Rights to Limit or Opt-Out
In response to your request to limit or opt-out, we will process your request, as soon as feasibly possible, but no later than 15 business days from the date we receive the request. We will only use personal information provided from your request to comply with the request.
We may deny opt-out requests if we have a good-faith, reasonable, and documented belief that the request is fraudulent and will clearly explain our denial decision to the requestor.
Once you make a request to limit or opt-out, we will wait at least 12 months before asking you to reauthorize the use or disclosure of your sensitive personal information for purposes other than the Permitted SPI Purposes or personal information sales or sharing. However, you may change your mind and opt back in at any time by contacting us at info@daylightmedia.com.
How We Protect Your Personal Data
We use commercially reasonable administrative, physical, and technical measures designed to protect your personal data from accidental loss or destruction and from unauthorized access, use, alteration, and disclosure. However, no website, mobile application, system, electronic storage, or online service is completely secure, and we cannot guarantee the security of your personal data transmitted to, through, using, or in connection with the Services. In particular, e-mail, texts, and chats sent to or from the Services may not be secure, and you should carefully decide what information you send to us via such communications channels. Any transmission of personal data is at your own risk.
The safety and security of your information also depends on you. You are responsible for taking steps to protect your personal data against unauthorized use, disclosure, and access.
Privacy Policy Changes
We reserve the right to update this Privacy Policy at any time, as we continue to develop our compliance program in response to legal developments of the CCPA. If we make any material changes to this Privacy Policy, we will update the policy's effective date and post the updated policy on our website at www.daylightmedia.com.
Contact Information
If you have any questions or comments about this policy, the ways in which we collect and use your information described here, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:
Website: daylightmedia.com
Email: info@daylighmedia.com
Mail: 3130 Wilshire Blvd., Suite 600, Santa Monica, CA 90403
If you need to access this Privacy Policy in an alternative format due to a disability, please contact info@daylighmedia.com.